From standard to the extreme
In my opinion, every design process should push the boundaries of the possible, build up on the existing things, processes and materials, interpret them in a different way and essentially innovate. It is about questioning the traditional, experimenting and improving on it. Such radical and uncompromising transformation can often bring new value to the product.
The essence of time
The dial is made to do one thing – show the time. In its concept is the graphic representation of the sun – how it rises and sets during the day. And just like the sun, whilst not being perfectly accurate, it will always give a sense of time and its movement.
Project W is a self-initiated brief set to explore how a wristwatch can be designed differently and whether this change can inspire value in a product.
The new tools
The design was inspired by ‘impossible’ objects and structures – as a mark of craftsmanship and great patience required to make them.
The age of digital manufacturing, however, enabled us to accurately reproduce the most complex designs. The whole body of the watch requires to be milled from a solid piece of steel or copper, depending on the model.
This project aims to bend the traditional shape of wristwatch in favour of change. Although not sudden and streaking, but carefully thought and familiar.
The new materiality
The notion of this design is purity and simplicity. Matter in the form of single-surface case that emerges from a solid block of copper or stainless steel, is combined with the dial that is meant to show nothing but running time.