What is Camper?
Camper appeals to a wide range of people. From students to mid-aged professionals, all are united with passion to express their individuality.
Camper turns mundane walking activity into an exploration experience that allows the user to see and be seen from different, creative and joyful perspective.
In order to match the other product lines of Camper, this device should be shipped in the original shoe box.
How would Camper present music?
Camper positions itself as an alternative brand. Most of the concepts explore how an alternative brand would offer the user to listen to music.
A magnetic coordinate system to choose a genre, or a sophisticated knob to scroll through tracks, or a twisting ring to control the volume.
Decomposing Camper into its essential values, discovering its design language and embodying the findings into an audio player, in a brief titled “If my brand was an audio player”.
Creative interface for a creative brand
As well as expressing Camper’s DNA in form, the design presents a new way of interaction. It features a touch-sensitive surface on top that allows the user to choose music of his preference, in a coordinate system that the user would set up himself.